As a generalist, I think the best thing about what I do is having the freedom to explore different topics. My museum-world projects have encompassed everything from jazz and veterinary medicine to civics and ecology. Other work ranges from corporate websites, membership brochures for nonprofits, branding guidelines, and even retail packaging.

Mythic Therapeutics

Role: Content developer, writer
Design: Someone Creative

I worked with Liz Abbate, principal of Someone Creative, to develop the debut website for a biotech company specializing in targeted treatment for cancer.

Fyfe Design

fyfe.com

Role:  writer
Design:  Fyfe Design

Unlike many other studios, Fyfe is equally skilled at digital and print design, tackling everything from logos to complex, multi-page sites and booklets.  In addition to being versatile, Fyfe is also thoughtful, collaborative, and, of course, stylish. It was a delight writing the copy for the firm’s website.

Roxbury Multi-Service Center

roxmulti.org

Location:  Roxbury, Massachusetts
Role:  Branding specialist, writer
Design:  Fyfe Design

A pioneer in neighborhood-based resource centers, RMSC was poised for an exciting new chapter as it reached its 50th anniversary. I helped the organization re-articulate its guiding principles and then to use these principles as the foundation for a new website and materials for RMSC’s 50th anniversary gala.

War Ink

ROLE:  Text Consultant, Editor
DESIGN:  Favorite Medium
Contributors:  Rebecca Murga (film), Johann Wolf (photography), StoryCorps (audio interviews), Stories Matter Media (audio editor)

War Ink is a virtual exhibit that combines original video, photography, and audio interviews to present the stories of Iraq and Afghanistan veterans in their own words. The entry point to these stories is “war ink,” tattoos that express the impact of combat experiences in a culture that typically shuns open discussion of emotion.  The site was a 2015 Webby nominee and also won the American Library Association's prestigious John Cotton Dana Award for its positive impact on the veteran community.

I provided content advice and editing services for project co-creators Chris Brown, senior manager at Contra Costa County Library (the library and its partner libraries across California sponsored the exhibit), and Jason Deitch, a former Army medic and military sociologist.

CiBO Technologies

cibotechnologies.com

Role: writer

Website text­—intended to appeal to potential clients and employees—explains that CiBO is a software company with expertise in agriculture and technology. CiBO’s software benefits agricultural initiatives around the world, enabling farming operations to be both more productive and more sustainable and helping governments and agribusinesses prioritize and strategize.

Michael Staub

mstaub.com

Role:  writer

A financial planner for restaurants and other food-related enterprises, Staub needed a simple yet elegant site that explained his services and experience. Minimal text paired with delightful original illustrations give potential clients and investors the information they need.

Biogen

Biogen.com

Location:  Cambridge, Massachusetts
Role:  Writer
Design:  Digitas

Originally founded in 1978, Biogen is a biotech pioneer with a portfolio of several successful therapies. For over a decade, the company was known as Biogen Idec, but in 2015, the company decided to return to its original, simplified name. The change inspired a new logo and a major overhaul of the company’s website. Digitas, a communications firm, led the rebranding and wrote top-level text for site, but I helped write or edit the bulk of the text.